منشور الدورة - CBP-BC

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Program Overview

The Business Communications program (CBP™-BC) focuses on developing and reinforcing effective communication skills essential for success in professional environments.

Participants will actively apply proven communication strategies—both verbal and non-verbal—to gain confidence, clarity, and impact in their interactions. The goal is to help trainees internalize these skills so they become a natural and consistent part of their professional behavior.

Main Objectives

• Introduce participants to the concepts and foundations of professional communication
  • Understand the components of effective communication, differentiate between verbal and non-verbal communication, and overcome communication barriers.
• Develop professional writing skills
  • Learn how to craft emails, memos, and reports effectively; master electronic, instant, and text messaging etiquette.
• Enhance verbal communication skills
  • Improve spoken communication performance, identify communication styles, and understand key elements of successful oral interactions.
• Master professional telephone communication
  • Apply professional conduct when handling calls and dealing with different caller types tactfully and efficiently.
• Understand non-verbal communication and develop a professional image
  • Grasp the importance of body language and selecting an appropriate work environment to enhance communication quality.
• Develop effective presentation skills
  • Deliver compelling presentations, use visuals effectively, and manage presentation anxiety.
• Manage conflicting opinions during communication
  • Analyze sources of conflict, apply conflict resolution strategies, and enhance active listening skills, especially when dealing with diverse cultures.

Target Audience

This course is designed for:

• Trainees in both public and private sectors
• Leaders and supervisors
• Business analysts
• University students
• Job seekers aiming to improve their communication skills

Program Duration

• The total training duration is 15 hours, which may vary depending on the schedule of the authorized training center.

Program Language

• Available in both Arabic and English.

Prerequisites

Students must meet the following requirements:

• A commitment to excellence
• A high school diploma or equivalent, or be in the process of completing it

What Trainees Receive

Students/trainers will receive a full training package that includes:

• Student handbook
• Practice activities based on course content
• Pre-test and post-test
• International online exam via Prometric (passing score is 70% or higher)

Where Can I Study This Program?

Candidates can study the CBP Business Communications program and earn the Certified Business Professional in Business Communications (CBP-BC) certificate at any of the authorized training centers across the Middle East and Africa.

To view the list of certified centers, visit our website: www.ibtamea.com